They often say: “If you are on the second or third page of Google, you could just as well not exist”.
Everybody wants to be on the top of the result pages, but that could be a challenge at times. The way a search engine ranks the websites changes constantly. They have to in order to maintain their standard of trying to offer high quality content.
A modern day search engine is ambitious and not only wants to lead you to the right information, but also wants it to lead you to reliable information. That’s why they are always looking for a way to weigh the content out automatically. They apply logic, reason and algorythms.
Altogether, it suspected over 200 rules apply to determining your position in the rankings
Repeat your keyword
To determine the topic of your website, while indexing, the search engine will count how many times you’ve referred to a word. The more a word is repeated, the more important the word must be. By then, it’s considered a keyword that it could match to. Especially if the word is also used in the URL or in the website’s headlines.
However, don’t think that if you would to create a page with a keyword repeated 60 times over, that you’ll rank at the top. There is a maximum attached to this, until a search engine will just consider it to be annoying.
Do make sure the keyword is used in your first paragraph and in one of your headlines or sub headers.
The bigger the headlines, the bigger the news, right? It’s not just newspaper who apply that logic. Search engines do to.
With the Header tag, you can set the size of a headline. In particular the <h1>-size is seen as the most important. In a perfect world, you would use the big headline only once on a page and use smaller sizes for sub headers, in decrementing order.
When various paragraphs of content are equally important, and you want to use more than one big headlines, you will use two sizes. You keep using the bigger size for the main headline, for instance H1, and a smaller size, for instance H2, for sub headers.
Don’t make long headlines. Some SEO sources claim to have the best success rates with a maximum of 70 – 80 characters.
How important is your site?
To determine that your site’s topic and information, is actually relevant to someone else, search engines, currently, apply simple logic: The more people link or “talk” about your content/website, the more relevant it’s considered to be. It’s very important to be linked, and to link back, and to have people talk/share/like you on social media. All of this, is called link building.
All these elements will help you get a better ranking. Is it a goal of yours to be found on a specific keyword? Then research it well, use it in your content and check out your competition.
In some cases, it’s better to pick a less popular keyword, or to do keyword advertisements to give it a push. Google Adwords offers you great research tools to find out how keywords currently rate and how competitive they are.
Offer Good Content
It’s easy to think that the more content (pages) you offer, the better you’ll score in rankings, but don’t be fooled there. It’s about offering good quality content.
Don’t be afraid to go in depth on a topic. Write as much info on your page as you want. When you keep your paragraphs short and you use your headers well, people should still be able to find the information they need quickly.
It is suspected that good grammar, spelling etc is taken into account in the judgement of your website’s reputation. However, search engines also appreciate any content that’s easy to read, so you’ll need to find your own style in this to see what works for you.