Written for Kurrent Music
Published November 11th 2017
There was a time when Taio Cruz dominated the charts, but it’s been pretty quiet for a while now. New music that he released didn’t hit on the way that his earlier songs managed to, but he’s just a released a new attempt. In collaboration with French Montana, he’s released the rowdy “Row The Body”.
It’s not the Taio sound of “Break Your Heart” and “Dynamite” that you may remember him for. His music has changed to tropical house and his pronunciation of his lyrics remind me more of Rihanna’s parts in “Wild Thoughts” (DJ Khaled). In fact, most of his vocal melodies remind me of that, too. Basically, all that’s remained is his repetition of lyrics, but even that has taken a step back.
“Row The Body” is a good attempt at getting back in the commercial, mainstream game. I had great expectations for him back in the day, because their seemed to be no end to his reign of hits, which led to him writing for many other stars. It would be nice to see him back in the game, today.