Written for Kurrent Music
Published February 16 2017
You could state that there’s as much art to matching the right music to the right artist as there is in creating the music itself. In an ideal world, A&R’s do their best to find the right match and publishers do their best to get the music in the right place, at the right time.
In reality, music finds artists and artists find music in various ways. Certain songs find their match really quickly and you could say they even become unmatched together. I mean, honestly, “End Of The Road” is forever tied to Boyz II Men due to the fact that they brought it number one for countless consecutive weeks and what would “Toxic” be without Britney Spears. If Cathy Dennis herself (the writer) had released it, it wouldn’t have had the impact it had without the impact of Britney’s stardom and video.