Will.I.Am’s Power Of 3

Written for Kurrent Music
Published April 17th 2016


Will.I.Am blog

Will.I.Am is back as a juror on British TV, so there’s no better time to drop some new videos. In the last week, Will.I.Am has uploaded 3 new videos to his YouTube channel.

While the rest of the world is thinking you really have to brand yourself in one way only – be very clear about which sound you have and which audience you target – Will.I.Am is more like me. He seems to just do whatever he likes in music.

The 3 videos uploaded, serve a mix of people. “Boys & Girls”, featuring Pia Mia is the mainstream club track, with a radio friendly sound. It’s not a surprise that this video has attracted the most views, because it is the most appealing of them all, and it is exactly what you would expect from Will.I.Am.

Read the rest of the blog at Kurrent Music

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