Written for Kurrent Music
Published August 25th 2017
Taylor Swift is a master of reinvention, and even more so in creating a buzz. That sweet little girl that told the world a love story has turned into a confident woman, which has always made me think that Taylor is very much in the driver’s seat of her own life. I thought she had control over everything, but her new song “Look What You Made Me Do” is telling a slightly different story.
The lead single for her upcoming album, “Reputation”, due for release in November, is an electro-pop track about the moment you allow your personality to change because whatever you did, or whoever you were before, didn’t work. I think we’ve all been there.
So, Taylor is killing off Taylor, while sounding a little bit like Lorde with her electro sound and reminding me a lot of Meghan Trainor’s “Me Too” in the chorus. A chorus you’ll have to practice well to get it right and sing along with, but you somehow end up with it in your head anyway after hearing it. Clever. It also provides a very surprising change in the song. Expect the unexpected from the new Taylor.