Written for Kurrent Music
Published April 6th 2016
Just imagine, during your regular business day at the office, an internal memo comes in announcing that the company welcomes on board a fresh new owner. With the emphasis on fresh.
This is what happened to the employees of clothing brand G-Star Raw last month. And this is usually enough to start worrying about your job too. A new owner, usually has new plans and wants to shake things up, but those worries about a shake, take on a whole different meaning when you hear it’s Pharrell Williams who bought himself into the company.
G-Star is a Dutch jeans brand, with its headquarters located in Amsterdam. It’s known to make extremely fashionable denim clothes that are also comfy to wear, and are usually meant to last.