FFC-Acrush are making gender bending marketable

Written for Kurrent Music
Published August 1st 2017

FFC-Acrush

FFC-Acrush blog

It’s Pride Week in The Netherlands this week, which makes everything transform into rainbow colors and, this weekend, the Amsterdam canals will fill up with boats full of extravagantly dressed members of the LBGT community and their straight party friends looking for a reason to get wild.

Even though I’m not really sure how this ties into the LBGT theme, this year, the focus has been put on trans genders or people who just feel in between the sexes. Companies, eager to show they are on their game, have announced a gender free communication from now on, replacing “Ladies and Gentlemen” with neutral terms like “Customers”, “Travelers” and “Shoppers”, just to avoid offending anyone. So, I couldn’t think of a more fitting time to talk about the boyband that isn’t a boyband.

FFC-Acrush is well-known in China, even though they have barely started out. The fuzz and buzz surrounding this boyband is that all members are girls, and just to be clear, they are happy to be girls. They dress up as boys though, but not in a transvestite type of way (AKA over the top), but they look like the boy next door.

The group has been (well) put together by a manager, Xiaobai, who got inspired by “Girl Star” winner Li Yuchun, who won the talent show dressed as a boy and has continued to sway between genders ever since.

Read the rest of my blog at Kurrent Music

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