Written for Kurrent Music
Published September 3rd 2017
Last year, it looked like Fergie was really coming back. She dropped “M.I.L.F.$” and a couple of trailers. There were reports of her filming videos across Europe while attending fashion shows and she even started doing a couple of really impressive live performances. But she somehow lost her momentum quickly after, until she, recently, picked up the visual impression she started last year.
I guess good things come to those who wait. It’s been about a decade since her last album and even though she’s been releasing new songs along the way, fans grew impatient. This shows in her latest visual, “Double Dutchess: Double vision”, that announces her comeback later this month. She has to come back with a bang, something spectacular to make up for the long wait, something Fergalicious. So, Fergie is doing a Beyoncé and releasing a visual album on September 22nd.
The promo is definitely intriguing and a bit of a trip. Visually, I do like what I see, but it all reminds me more of those videos artists show at their concerts. In particular the video for her track “Hungry”, with Rick Ross, is looking and sounding like that. It’s just not a song I would want to hear on the radio or play on Spotify, but it would be perfect to create a costume change moment in a concert. I like “You Already Know” with Nicki Minaj better. It’s taking me back to the early days of hip hop and I find this track a lot easier to get into.