Published March 11th 2016
Dutch music to get major promotional boost
The Dutch music scene already has a major influence on dance music globally, but now The Netherlands wants to extend that influence even further. Two of the major cultural funding organisations, Buma Cultuur and Fonds Podiumkunsten have collectively allocated 500,000 euros annually for the promotion of Dutch artists abroad.
International Tours
So far, it’s proven to be pretty difficult for unknown Dutch bands to spend much time touring abroad. Usually their tours are partially funded by the previously mentioned organizations. With more money available, it should be possible for bands to tour other countries more often and work on their fan base more avidly.
34 Acts To Receive Financial Help
Altogether, the plan provides a financial boost to 34 Dutch acts, and various promotional plans to promote Dutch music globally. There are plans to market music in the UK, Germany and France, as well as presenting Dutch talent at important international music fairs like SXSW in the US, ILMC in the UK and Co/Pop in Germany.
Every Dutch Artist Can Apply
Every Dutch artist with a proven international network, international demand, a completed production that’s ready to go (tour and album) and a potential booking abroad, can apply as part of this new plan. The new plans take affect from 2017 to 2020.
Quick Start
The Dutch government will also invest 190,000 euros to fund the startup costs of this plan. An additional 60,000 euros is dedicated to research the positions of Dutch event locations. It’s reported they are showing a decrease of income streams, which is a threat to the Dutch music industry.
